You're not new to business.

You've got something bloody good to sell.

Maybe you've even had successful launches, sales or promotions before.

But every year Black Friday rolls around and you find yourself thinking:

"Okay... what are we actually doing?"

So you watch what everyone else is doing.

Pick a discount.

Whack together a graphic.

Send an email.

Post a few stories.

And hope people buy.

Or maybe you've avoided Black Friday altogether because you don't want to look desperate, cheapen your brand or get swallowed up amongst everyone else's promotions.

I've done that too.

One year I decided NOT to participate in Black Friday.

I thought we didn't need to.

It turned out to be one of the worst decisions I made for the brand.

Because I've learned something after more than a decade of building and selling products online:

You don't get extra points for sitting out one of the biggest buying periods of the year.

You learn how to play it strategically.

I'm going to show you how to think about Black Friday like a business owner, not simply a discounting machine.

• How to create a Black Friday offer people actually WANT to buy — without unnecessarily slashing your prices or profit margins.
• The pre-sale strategy that gets customers ready to buy BEFORE Black Friday — and why waiting until the big day could mean you've already left money on the table.
• How to become unmissable during the noisiest sales period of the year — without relying on the biggest discount to get attention.
• The buying psychology that turns “I'll think about it” into “I'm buying it NOW” — using genuine urgency, scarcity and deadlines.
• The overlooked money move that can increase your revenue without finding a single new customer.
• How to keep the money moving AFTER Black Friday — from Cyber Monday through Christmas and the rest of Q4.

And most importantly:

You'll leave knowing what YOUR Black Friday plan actually is.

Not someone else's.

Yours.

Whether you've just launched your first product or you're running an established e-commerce brand, I'll show you how to think strategically about:

• Your stock.
• Your margins.
• Your discounts.
• Your average order value.
• Your best sellers.
• Your slow movers.
• Your bundles.
• Your customer acquisition.
• Your VIPs.
• And your Q4 calendar.

Because selling more units isn't the only goal.

We want to make every order work harder.

You do NOT need a warehouse full of products to participate in Black Friday.

If you sell:

• Courses.
• Coaching.
• Programs.
• Memberships.
• Digital products.
• Micro offers.
• Masterclasses.
• Sessions.
• Services.
• Or any other online offer...

You have something to sell.

I'll show you how to create a Black Friday promotion that makes sense for a service-based or digital business—without making your existing customers wonder why they ever paid full price.

✓ You have a product, offer or service you can sell online

✓ You know Black Friday is an opportunity but don't know where to start

✓ You're overwhelmed by WHEN you should start promoting

✓ You have no idea how much you should discount

✓ You don't want to destroy your margins just to make sales

✓ You've participated before but your strategy was basically "put it on sale and hope"

✓ You want to stand out instead of disappearing into the Black Friday noise

✓ You want more people buying AND want each order to be worth more

✓ You want an actual Q4 plan rather than winging it in November

✓ You're ready to treat Black Friday like the money-making opportunity it is